Real Junk Food Emporium
I've never been to a presentation held in an
empty/stripped out office space, with temporary construction lighting mixed
with fairy lights and complemented with fine dining canapés. Well, last night I
did, and I thoroughly enjoyed it!
As part of the Leeds Indie Food Festival, the Real Junk Food Project have been
feeding bellies not bins right in the heart of Leeds throughout the month of
May.
Working with East
Street Arts, they've taken over an empty retail unit for a month to create
a Junk Food Emporium - a Pay As You Feel supermarket offering surplus food that
would otherwise go to waste.
Last week Zero Waste Leeds and the Real Junk Food
Project held an event for people in Leeds who are interested in how we can move
towards being a zero waste city with guest speakers Gavin Ellis, from Hubbub,
and Dr Henry Irving from Leeds Beckett University.
Gavins’ not for profit enterprise, Hubbub, looks for
creative solutions to pressing environmental issues. Their positive and playful
campaigns are designed to inspire people to make greener lifestyle choices.
They concentrate on things people are passionate about and are relevant
day-to-day, like fashion, food, homes and neighbourhoods. He gave two specific
examples of campaigns that went viral on social media. The cigarette ballot bin and Pumpkin Rescue. The Ballot
Bin taps into people’s competitive nature by asking emotive questions like
‘Trump or Brexit?’ or ‘who will go further in the Euros – England or Wales’.
Smokers then vote by putting their stubs in the appropriate bin rather than the
floor! The Pumpkin Rescue pointed out that pumpkins are also for eating not
just carving (!) with Hubbub providing free resources for communities to run a
Pumpkin Rescue events.
Dr Henry Irving is Senior Lecturer in Public History at
Leeds Beckett University - with research interests that include recycling
campaigns in Leeds during the Second World War. His presentation gave
interesting insights into to the war effort, which interestingly also had a
tongue in cheek slant to them.
The nibbles and drinks, offered on a Pay As You Feel
basis, were great with all money going to the Real Junk Food Project.
The project is still there until the 31st May so if you want to do
something positive over half term pop in and get your food for the week; The
Real Junk Food Project, 34-38 Boar Lane, LS1 5DA
Mark Warner,
Head of Sustainability
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